Advertisers/Agencies

Ad In The Hole-USA provides a highly-efficient and ideal advertising environment for reaching this upscale target demographic – one of the few uncluttered advertising mediums...

• Your message reaches your audience in a relaxed, yet highly focused state of mind - uncluttered by competing messages.

• 4+ consecutive hours – hole after hole – your audience is exposed exclusively to your message.

• Statistically, golfers will be exposed to your messages in excess of 50 times per round – that's per golfer – removing and replacing the flag, walking by the hole, lining up putts, removing their ball. The audience often touches the ad!

• AITH messages are visible to golfers within a 5-foot radius of the cup. On 75% of holes, golfers will have putts of 5 feet or less.

• 50% of that time, golfers will walk by the cup at least once prior to addressing their putts.

• 90% of the time, golfers will retrieve their own ball from the cup.

• 35% of all golfers will intentionally look in the hole from sheer curiosity.

• 90% of golfers will remove or replace the flag at least 6 times per round - while looking into the hole to avoid damaging the cup.

* Your message has an incredible 91% retention rate.

Source: Walter Cronkite Media Research Department, Arizona State University - Bruce D. Merrill Pd.D, Director

Potential Annual Impressions (average 40,000 rounds): 2.16 million

Low CPM (Cost Per Thousand) Impressions: CPM Starting under $5
(depending on fee category, number of courses and rounds per year)

Compare CPM to major magazines targeting this affluent demo:

*Full page, Full color ad, 1x insertion

View larger comparison chart

As a bonus, Ad In The Hole-USA will supply to Advertisers media intelligence gathered by AITH-USA in its surveys of Golf Partner courses.

For information, call 1-980-235-9898, e-mail us or download/print 12-page Media Kit.